Who is JF Pelchat? 

JF Pelchat is a Canadian professional snowboarder, entrepreneur, and innovator who has made a significant impact on the sport both as a rider and a creator. He is best known for founding NOW Bindings, one of the most revolutionary snowboard binding companies in recent history, and for his role in progressing the sport during the 1990s and 2000s. Pelchat’s innovative thinking and contributions have left a lasting mark on snowboarding, especially in the realm of snowboard bindings, where he introduced game-changing technology that improved rider performance and comfort.


How it all started 

During the 1990s and 2000s, Pelchat established himself as a respected and fun loving professional snowboarder. He became known for his well-rounded riding style, excelling in backcountry, park, and freestyle snowboarding. His versatility as a rider allowed him to gain recognition across various aspects of the sport, from big mountain lines to technical tricks in the park.


JF Pelchat is closely associated with the Wildcats, an influential and legendary snowboarding crew from Canada that left a lasting mark on the snowboarding scene, particularly during the late 1990s and early 2000s. The Wildcats were known for their wild, carefree approach to snowboarding, both in their riding style and in the culture they helped foster within the sport. Their videos, attitude, and camaraderie were emblematic of a new generation of snowboarders who pushed the boundaries of freestyle and backcountry riding while also celebrating the fun and chaos of snowboard culture.


Skate-Tech invention 

JF Pelchat has had a profound impact on the snowboarding world, both as a pro rider and as an entrepreneur. His invention of Skate-Tech through NOW Bindings revolutionized snowboard bindings by introducing a new level of comfort and performance. His contributions to the sport continue to shape snowboarding gear and inspire innovation within the industry. Pelchat’s legacy is one of creativity, progression, and a deep love for snowboarding.


JF had this to say about NOW bindings merging with Lobster and YES snowboards:


Snowboarding is fucking RAD!!! The energy is so contagious, the fun factor is off the charts and the community is all time but the most important aspect for me is the people, the connections and friends you make along the way.


This new chapter of YES is nothing short of that with this group of founders and all the people behind the scene making it happen, it will be one for the books I promised so come along for the ride and let’s create, innovate and elevate the game while having the best of times.
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