YES snowboards is a well established snowboard brand, founded in 2009 by three professional snowboarders: DCP (David Carrier-Porcheron), Romain de Marchi, and JP Solberg. These riders were all former members of Burton Snowboards' high-profile global team before venturing out to create their own brand. Their departure from Burton was driven by a desire for more creative and professional freedom, as well as the opportunity to build something that reflected their personal approach to snowboarding.
YES Snowboards was born out of the dissatisfaction the three founders felt with corporate-controlled snowboarding brands. They wanted to reclaim the essence of snowboarding for the riders, creating a company that emphasized individual expression, freedom, and creativity.
The name "YES" was chosen to represent a positive attitude toward taking control of their future and expressing themselves through the sport. Commitment to Rider-Owned and Rider-Driven Ethos.
From the beginning, YES. has been a rider-owned brand. This connection to the sport and the culture gives the company an authenticity that resonates with many snowboarders. Every product is created with direct input from the team.
The brand quickly earned respect in the snowboarding community for staying true to the sport’s core values, with their designs and technology focusing on real-world performance rather than just marketing trends.
YES is known for pioneering new snowboard technologies and designs, such as the "UnderBite" edge profile, which changes the shape of the snowboard's edge for enhanced carving and control, and the "Tapered UnderBite" for better floatation in powder.
Each founder brought a unique influence to the company. Romain de Marchi, known for his aggressive freestyle riding, had a massive influence on the boards' performance in the park and backcountry. David Carrier-Porcheron (DCP) and JP Solberg, both recognized for their big-mountain riding styles, added expertise to the brand's freeride and all-mountain board designs.
Over the years YES has engaged in several collaborations with other snowboard-related brands, as well as with influential artists and riders. These collaborations help to keep the brand fresh and engaged with the broader snowboarding community.
Since its founding, YES. Snowboards has grown into one of the most respected rider-owned brands in the industry, distributing its products worldwide. We have remained committed to our original values, ensuring that the brand evolves with snowboarding while staying true to our roots.
Over the years, YES. Snowboards has won numerous awards for its innovative designs and contributions to snowboarding technology. Our boards are often praised for their build quality, creativity, and ability to meet the needs of different styles of snowboarding, from freestyle to backcountry riding.
YES Snowboards stands as a symbol of independence and love for snowboarding, driven by the passion of its founders and a commitment to producing high-performance products for snowboarders worldwide.
The original YES founders are excited about the merger with Lobster Snowboards and Now Bindings and looking forward to the new future that is in front of us.